Building distinctive brand assets /

This book is for anyone with a brand. It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them. Do you want to get better at branding? You'll learn which strategies a...

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Bibliographic Details

Main Author:	Romaniuk, Jenni (Author)
Format:	Book
Language:	English
Published:	South Melbourne, Victoria : Oxford University Press, 2018.
Subjects:	Marketing. Brand name products > Management. Branding (Marketing) Advertising > Brand name products. Advertising > Psychological aspects. Handelsmerken.