Brand identity in sport /
An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements ar...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Durham, North Carolina :
Carolina Academic Press,
[2018]
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| Subjects: |
Table of Contents:
- The elements of brand identity
- Names
- Logos and mascots
- Color
- Architecture, interior design, and landscaping
- Uniforms and game day rituals
- Actions and behaviors
- Communicating the brand identity
- Touchpoints
- Protecting and exploiting the brand identity
- Trademarks and licensing.