Brand identity in sport /
An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements ar...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Durham, North Carolina :
Carolina Academic Press,
[2018]
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| Subjects: |
Evans: Library Stacks
| Call Number: |
GV716 .L42 2018 |
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| Call Number | Status | Get It |
| GV716 .L42 2018 | Available | |