Brand identity in sport /

An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements ar...

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Bibliographic Details
Main Authors:	Lee, Jason W. (Author), Alessandri, Susan Westcott (Author)
Format:	Book
Language:	English
Published:	Durham, North Carolina : Carolina Academic Press, [2018]
Subjects:	Sports > Marketing > Research. Sports > Social aspects. Sports > Economic aspects.

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