Brand identity in sport /
An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements ar...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Durham, North Carolina :
Carolina Academic Press,
[2018]
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| Subjects: |
| Summary: | An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements are addressed throughout this book, including an examination of primary elements, such as names, logos, color palettes and more. |
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| Physical Description: | xviii, 136 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references (pages 109-123) and index. |
| ISBN: | 9781531000097 1531000096 |