Flexible visual identity : logos for a stronger brand /

In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more.

Bibliographic Details

Other Authors:	Chen, Jinming (Editor), Wang, Xianglin (Editor)
Format:	Book
Language:	English
Published:	Mulgrave, Victoria : Images Publishing Group Pty Ltd, 2018.
Subjects:	Logos (Symbols) Branding (Marketing) Commercial art. Trademarks.