Global Change Strategies: The Car Industry.

PART 1 Introduction - Globalization in the car industry is nothing new. By 1928, General Motors and Ford were making vehicles in 24 countries. The 50s and 60s were the golden age of US and European car makers but that was challenged by the arrival of the Japanese in the 60s and 70s. Over the decad...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English
Published:	[San Francisco, California, USA] : TV Choice, 2018. Kanopy Streaming, 2018.
Subjects:	Business education. Success in business > Case studies. Documentary films. Education films. Internet videos.
Online Access:	Connect to this streaming video