Halo Effects and Choice.
Can a marketing campaign affect how a food tastes? Even though you know the ad hasn't changed the food itself, medical imaging reveals that your brain reacts as if it did! Learn about the fascinating ways in which this halo effect can hinder or help the accuracy of your decision making.
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | In English |
| Published: |
[San Francisco, California, USA] :
The Great Courses,
2016.
Kanopy Streaming, 2018. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Can a marketing campaign affect how a food tastes? Even though you know the ad hasn't changed the food itself, medical imaging reveals that your brain reacts as if it did! Learn about the fascinating ways in which this halo effect can hinder or help the accuracy of your decision making. |
|---|---|
| Item Description: | Title from title frames. Film In Process Record. |
| Physical Description: | 1 online resource (streaming video file) (30 minutes): digital, .flv file, sound |
| Playing Time: | 00:29:20 |
| Format: | Mode of access: World Wide Web. |