Halo Effects and Choice.

Can a marketing campaign affect how a food tastes? Even though you know the ad hasn't changed the food itself, medical imaging reveals that your brain reacts as if it did! Learn about the fascinating ways in which this halo effect can hinder or help the accuracy of your decision making.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English
Published:	[San Francisco, California, USA] : The Great Courses, 2016. Kanopy Streaming, 2018.
Subjects:	Psychology. Documentary films. Education films. Internet videos.
Online Access:	Connect to this streaming video