Joint Pricing and Inventory Control under Reference Price Effects /

In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price f...

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Bibliographic Details
Main Author: Gimpl-Heersink, Lisa (Author)
Corporate Author: JSTOR (Organization)
Format: Thesis eBook
Language:English
Published: Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, [2018]
Edition:1st, New ed.
Series:Forschungsergebnisse der Wirtschaftsuniversität Wien ; 33.
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Call Number: HF5416.5
 
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