Multichannel Management : A Normative Model Towards Optimality /

A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...

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Bibliographic Details

Main Author:	Gruber, Gottfried (Author)
Corporate Author:	JSTOR (Organization)
Format:	Thesis eBook
Language:	English
Published:	Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, [2018]
Edition:	1st, New ed.
Series:	Forschungsergebnisse der Wirtschaftsuniversität Wien ; 36.
Subjects:	Sales management. BUSINESS & ECONOMICS / Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book