Cover Image

The New Mad Men.

With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, ar...

Full description

Bibliographic Details
Format: Video
Language:English
Language Notes:In English
Published: [San Francisco, California, USA] : PBS, 2014.
Kanopy Streaming, 2018.
Subjects:
Political science.
Race relations.
Documentary films.
North American Studies.
Television programs.
Internet videos.
Politics, Practical.
Online Access:Connect to this streaming video

Similar Items