The New Mad Men.

With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, ar...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English
Published:	[San Francisco, California, USA] : PBS, 2014. Kanopy Streaming, 2018.
Subjects:	Political science. Race relations. Documentary films. North American Studies. Television programs. Internet videos. Politics, Practical.
Online Access:	Connect to this streaming video