The New Mad Men.
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, ar...
| Format: | Video |
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| Language: | English |
| Language Notes: | In English |
| Published: |
[San Francisco, California, USA] :
PBS,
2014.
Kanopy Streaming, 2018. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. Take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how it's speaking to the multicultural millennial market. |
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| Item Description: | Title from title frames. Film In Process Record. |
| Physical Description: | 1 online resource (streaming video file) (27 minutes): digital, .flv file, sound |
| Playing Time: | 00:26:11 |
| Format: | Mode of access: World Wide Web. |