Strategic management /

This book uses a unified singular voice to help students synthesize and integrate theory empirical research and practical applications with current real-world examples. Its approach not only offers students a learning experience that uniquely combines rigor and relevance but also provides tight link...

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Bibliographic Details

Main Author:	Rothaermel, Frank T.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill Education, [2019].
Edition:	4th ed.
Subjects:	Strategic planning. Management.