The essentials of qualitative business research.

Professors Emma Bell and Hugh Wilmott discuss the nature of qualitative research. This research is not about religiously following procedures, instead necessitating a much more creative, craft-like process.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications, Limited, 2017.
Subjects:	Business > Research. Qualitative research. Electronic books. Educational films.
Online Access:	Connect to this online resource