The business of gamification : a critical analysis /

Bibliographic Details
Corporate Author:	EBSCOhost
Other Authors:	Dymek, Mikolaj (Editor), Zackariasson, Peter, 1972- (Editor)
Format:	eBook
Language:	English
Published:	New York : Routledge Taylor & Francis Group, 2016.
Series:	Routledge advances in management and business studies ; 65.
Subjects:	Video games industry. Video games > Marketing. Business enterprises > Technological innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book

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