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Global business value innovations : building innovation capabilities for business strategies /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Arora, Anshu Saxena (Editor), Bacouël-Jentjens, Sabine (Editor), Edmonds, Jennifer J. (Editor)
Format: eBook
Language:English
Published: Cham : Palgrave Macmillan, imprint published by Springer International Publishing AG, [2018]
Series:International marketing and management research.
Subjects:
International business enterprises > Management.
International business enterprises > Technological innovations.
Export marketing.
Business planning.
Electronic books.
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Call Number: HD62.4 .G56 2018
 
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HD62.4 .G56 2018 Available