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Business-to-business marketing 2020-2021 /

"Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral ma...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, FL : Richard K. Miller & Associates, [2020]
Edition:4th edition.
Series:RKMA market research handbook series.
Subjects:
Industrial marketing > United States.
Industrial marketing > United States > Statistics.
Industrial marketing.
United States.
Electronic books.
Handbooks and manuals.
Statistics.
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Call Number: HF5415.1263 .M56 2020eb
 
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