Cover Image

Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 /

Show other versions (1)

Analysis of political advertising tends to give music short shrift, which flies in the face of what we know about the power of music to set a mood, affect feelings and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...

Full description

Bibliographic Details
Main Author: Christiansen, Paul Victor (Author)
Format: Book
Language:English
Published: Amsterdam : Amsterdam University Press, [2018]
Subjects:
Music > Political aspects > United States > History > 20th century.
Music > Political aspects > United States > History > 21st century.
Music in advertising > United States > 20th century.
Music in advertising > United States > 21st century.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: ML3917.U6 C47 2018
 
Call Number Status Get It
ML3917.U6 C47 2018 Available