Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing /
The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow trac...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Norman :
University of Oklahoma Press,
[2018]
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| Edition: | First edition. |
| Series: | William F. Cody series on the history and culture of the American West ;
v. 5. |
| Subjects: |