Cover Image

Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing /

Show other versions (1)

The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow trac...

Full description

Bibliographic Details
Main Author: Dobrow, Joe (Author)
Format: Book
Language:English
Published: Norman : University of Oklahoma Press, [2018]
Edition:First edition.
Series:William F. Cody series on the history and culture of the American West ; v. 5.
Subjects:
Burke, John M., > -1917.
Barnum, P. T. > (Phineas Taylor), > 1810-1891.
Handy, Moses P. > (Moses Purnell), > 1847-1898.
Marketing > United States > History > 19th century.
Advertising > United States > History > 19th century.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HF5415.1 .D593 2018
 
Call Number Status Get It
HF5415.1 .D593 2018 Available