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Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing /

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The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow trac...

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Bibliographic Details
Main Author: Dobrow, Joe (Author)
Format: Book
Language:English
Published: Norman : University of Oklahoma Press, [2018]
Edition:First edition.
Series:William F. Cody series on the history and culture of the American West ; v. 5.
Subjects:
Burke, John M., > -1917.
Barnum, P. T. > (Phineas Taylor), > 1810-1891.
Handy, Moses P. > (Moses Purnell), > 1847-1898.
Marketing > United States > History > 19th century.
Advertising > United States > History > 19th century.
Table of Contents:
  • Author's note
  • Burying a legend
  • The big tent of P.T. Barnum and Tody Hamilton
  • Boom or boost : promoting the West
  • The hero Cody and the mythmaker Burke
  • The news maker, Moses P. Handy
  • Birth and growth of the wild west
  • Evolution of a marketing virtuoso
  • The battle for the World's Fair
  • The department of publicity and promotion
  • 1893
  • Denouement
  • Legacies
  • Epilogue.