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Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers /

Bibliographic Details
Main Authors: Fromm, Jeff (Author), Read, Angie (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York : AMACOM, [2018]
Subjects:
Young adult consumers > Attitudes.
Target marketing.
Consumer behavior.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:1 online resource.
ISBN:9780814439289
0814439284