Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers /

Bibliographic Details
Main Authors:	Fromm, Jeff (Author), Read, Angie (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York : AMACOM, [2018]
Subjects:	Young adult consumers > Attitudes. Target marketing. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

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