Building brand identity in the age of social media : emerging research and opportunities /

Bibliographic Details
Main Authors:	Ekhlassi, Amir, 1979- (Author), Adibi, Amir Mohammad, 1991- (Author), Niknejhad Moghadam, Mahdi, 1990- (Author)
Corporate Author:	IGI Global Online
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2018]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Advertising > Brand name products. Brand name products. Branding (Marketing) Internet marketing. Social media. Electronic books.
Online Access:	Connect to the full text of this electronic book

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