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Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation /

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Bibliographic Details
Main Author: Morse, David R., 1961-
Format: Book
Language:English
Published: Ithaca, N.Y. : Paramount Marketing Publishing, [2018]
Edition:Second ed, rev. and updated.
Subjects:
Target marketing > United States.
Market segmentation > United States.
Minority consumers > United States.

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5415.127 .M68 2018
 
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HF5415.127 .M68 2018 Available