Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen /

Bibliographic Details
Main Authors:	Hibino, Shōzō, 1940- (Author), Noguchi, Koichiro (Author), Plenert, Gerhard Johannes (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Boca Raton, FL : CRC Press, [2018]
Subjects:	Toyota Jidōsha Kabushiki Kaisha > Management. Marketing > Planning. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

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