Understanding branding in higher education : marketing identities /

Bibliographic Details
Main Author:	Lowrie, Anthony (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York, NY : Palgrave Macmillan, [2018]
Series:	Marketing & communication in higher education.
Subjects:	Education, Higher > Marketing. Branding (Marketing) College publicity. College students > Recruiting. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online