Predictive analytics for marketers : using data mining for business advantage /

Bibliographic Details

Main Author:	Leventhal, Barry (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London ; New York, NY : Kogan Page Limited, 2018.
Subjects:	Marketing research. Consumer behavior. Data mining. Electronic books.
Online Access:	Connect to the full text of this electronic book