Cover Image

How creating customer value makes you a great executive /

Bibliographic Details
Main Author: Mahajan, Gautam, 1946- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2018.
Edition:First edition.
Series:Service systems and innovations in business and society collection.
Subjects:
Marketing.
Value.
Consumers > Research.
Attribute trees
co-creation
culture
customer-centric circles
customer experience
customer strategy
customer value
emotions
employee value
executives
total customer value
value creation
value management
waterfall of needs
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781631579899
1631579894
ISSN:2326-2699