How creating customer value makes you a great executive /

Bibliographic Details
Main Author:	Mahajan, Gautam, 1946- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2018.
Edition:	First edition.
Series:	Service systems and innovations in business and society collection.
Subjects:	Marketing. Value. Consumers > Research. Attribute trees co-creation culture customer-centric circles customer experience customer strategy customer value emotions employee value executives total customer value value creation value management waterfall of needs Electronic books.
Online Access:	Connect to the full text of this electronic book

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