Advertising and promotional culture : case histories /
An account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this text...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Palgrave,
2018.
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| Subjects: |
| Summary: | An account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this text draws connections between past and present to show how advertising has become a discourse twinned with modernity. |
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| Physical Description: | x, 265 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 239-254) and index. |
| ISBN: | 9781137026248 1137026243 9781137026231 1137026235 |