Advertising and promotional culture : case histories /

An account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this text...

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Bibliographic Details
Main Authors: Marshall, P. David (Author), Morreale, Joanne, 1956- (Author)
Format: Book
Language:English
Published: London : Palgrave, 2018.
Subjects:

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5821 .M37 2018
 
Call Number Status Get It
HF5821 .M37 2018 Available