Fashion marketing : influencing consumer choice and loyalty with fashion products /

Bibliographic Details

Main Author:	Le Bon, Caroline (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	New York, NY : Business Expert Press, LLC, 2015.
Edition:	First edition.
Series:	2014 digital library. Consumer behavior collection.
Subjects:	Fashion merchandising. Customer loyalty. Customer equity. fashion fashion equity fashion marketing social influence symbolic influence Electronic books.
Online Access:	Connect to the full text of this electronic book