Exploring the rise of fandom in contemporary consumer culture /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Wang, Chenglu (Editor)
Format:	eBook
Language:	English
Published:	Hershey : Business Science Reference, [2017]
Subjects:	Brand loyalty. Branding (Marketing) Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book