IGI Global Online & Garg, R. (2018). Driving customer appeal through the use of emotional branding. Business Science Reference. https://doi.org/10.4018/978-1-5225-2921-7
Chicago Style (17th ed.) CitationIGI Global Online and Ruchi Garg. Driving Customer Appeal Through the Use of Emotional Branding. Hershey, PA: Business Science Reference, 2018. https://doi.org/10.4018/978-1-5225-2921-7.
MLA (9th ed.) CitationIGI Global Online and Ruchi Garg. Driving Customer Appeal Through the Use of Emotional Branding. Business Science Reference, 2018. https://doi.org/10.4018/978-1-5225-2921-7.
Warning: These citations may not always be 100% accurate.