Driving customer appeal through the use of emotional branding /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Garg, Ruchi, 1985- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2018]
Subjects:	Brand name products > Psychological aspects. Branding (Marketing) > Psychological aspects. Product management > Psychological aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online