Rural marketing : challenges and opportunities /

Bibliographic Details
Main Authors:	Kumar, Dinesh, 1937 December 2- (Author), Gupta, Punam (Author)
Format:	Book
Language:	English
Published:	New Delhi, India ; Thousand Oaks, California : SAGE Publications India Pvt. Ltd., 2017.
Subjects:	Marketing > India. Target marketing > India. Poor > India. India > Rural conditions. Business planning > India. Business planning. Marketing. Poor. Rural conditions. Target marketing. India.

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