Holistic approaches to brand culture and communication across industries /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Biswal, Santosh Kumar, 1979- (Editor), Dasgupta, Sabyasachi, 1982- (Editor), Ramesh, M. Anil, 1964- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2018]
Subjects:	Brand name products. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book