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Participation marketing : unleashing employees to participate and become brand storytellers /

Bibliographic Details
Main Author: Brito, Michael (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: London ; New York, NY : Kogan Page, 2018.
Subjects:
Branding (Marketing)
Marketing > Management.
Management > Employee participation.
Corporate culture.
Employee motivation.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780749482114
0749482117