Participation marketing : unleashing employees to participate and become brand storytellers /

Bibliographic Details
Main Author:	Brito, Michael (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	London ; New York, NY : Kogan Page, 2018.
Subjects:	Branding (Marketing) Marketing > Management. Management > Employee participation. Corporate culture. Employee motivation. Electronic books.
Online Access:	Connect to the full text of this electronic book

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