Experiential marketing : a practical guide to interactive brand experiences /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York, NY :
Kogan Page Ltd,
2018.
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| Edition: | Second Edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Revised edition of the author's Experiential marketing, 2009. Electronic resource. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780749480974 0749480971 |