Experiential marketing : a practical guide to interactive brand experiences /

Bibliographic Details

Main Author:	Smilansky, Shaz (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London ; New York, NY : Kogan Page Ltd, 2018.
Edition:	Second Edition.
Subjects:	Branding (Marketing) Target marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book