How to research trends : move beyond trend watching to kick start innovation /
Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you an overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. It is practica...
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Bibliographic Details
| Main Author: |
Dragt, Els
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
Amsterdam :
BIS Publishers,
[2017]
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| Subjects: | |
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