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Searching for information online : using big data to identify the concerns of potential Army recruits /

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"This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools -- Google Trends, Google AdWords, and Google Correlate -- that can be used to access and analyze readily ava...

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Bibliographic Details
Main Authors: Jahedi, Salar (Author), Wenger, Jennie W. (Author), Yeung, Douglas (Author)
Corporate Author: JSTOR (Organization)
Format: eBook
Language:English
Published: Santa Monica, Calif. : RAND Corporation, [2016]
Series:Research report (Rand Corporation) ; RR-1197-A.
Subjects:
United States. > Army > Recruiting, enlistment, etc.
United States. > Army > Data processing.
United States. > Army.
Recruiting and enlistment > Data processing.
Big data.
COMPUTERS / Internet / General.
Armed Forces > Data processing.
Recruiting and enlistment.
Electronic books.
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Call Number: UB323 .J34 2016eb
 
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UB323 .J34 2016eb Available