The language of branding : theories, strategies and tactics /

Bibliographic Details
Main Authors:	Lerman, Dawn (Author), Morais, Robert J. (Author), Luna, David (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	New York : Routledge, 2018.
Subjects:	Branding (Marketing) Advertising > Language. Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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