Strategic marketing management and tactics in the service industry /
| Corporate Author: | IGI Global Online |
|---|---|
| Other Authors: | Sood, Tulika, 1979- (Editor) |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
[2017]
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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