Strategic marketing management and tactics in the service industry /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Sood, Tulika, 1979- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2017]
Subjects:	Marketing > Management. Marketing > Planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online