IGI Global Online & Sood, T. (2017). Strategic marketing management and tactics in the service industry. Business Science Reference. https://doi.org/10.4018/978-1-5225-2475-5
Chicago Style (17th ed.) CitationIGI Global Online and Tulika Sood. Strategic Marketing Management and Tactics in the Service Industry. Hershey, PA: Business Science Reference, 2017. https://doi.org/10.4018/978-1-5225-2475-5.
MLA (9th ed.) CitationIGI Global Online and Tulika Sood. Strategic Marketing Management and Tactics in the Service Industry. Business Science Reference, 2017. https://doi.org/10.4018/978-1-5225-2475-5.
Warning: These citations may not always be 100% accurate.